Media and Entertainmentamstatmin2017-09-22T18:53:13+00:00
PhD-level Statistical Consulting Services
Media and Entertainment
Competing on big data is heating up at media companies.
With the rapid growth of owned digital platforms, additional data coming from traditional and OTT affiliate partners, and a significant investment in data analytics, business leaders and CIOs are today evaluating opportunities to even better harness big data across ad sales, marketing, and viewership.
AMSTAT Consulting brings a senior team of media industry-focused big data architects, data strategists, data scientists and analysts to develop and optimize enterprise big data solutions.
We can help you with:
Enhanced customer engagement: for example, increasing media audience by gaining viewership insights using objective measures, such as the quality of customer experience
Product development: for instance, enhancing product features that are better adapted to the market, by monitoring consumers’ feedback and recommendations
Optimized advertising: such as increasing advertising yield and refining target market, using cross-platform performance analyses
Targeted marketing: for example, lead a data-driven marketing strategy thanks to micro segmentation of the market, customer-specific best next offer and product recommendations
Operations: such as improving business processes, by monitoring and analyzing daily activities