We can develop actionable insights from your data, continuously learning from organizational activity to make smarter decisions and improve business results. We can use effective marketing data analytics:
Define what you want to achieve and how you will measure performance
Systematically collect and integrate information from your various systems
Create visualizations and marketing analytics dashboards that clearly communicate results along with strategic insights provided by our marketing analysts
Review marketing efforts and establish clear goals and objectives
Determine what data needs to be collected to accurately measure results
Work with your teams to ensure systems are accurately collecting data
Extract data from the various data sources, transform the data as needed, and consolidate into a data warehouse for improved analytics insights
Create visualizations and dashboards that effectively communicate results, showing both areas of success and opportunities for improvement can be implemented.
Develop strategic models to forecast customer behavior using predictive analytics
Help you respect and ensure your customers’ privacy and data security to avoid PR issues
Identify specific customer segments such as Best Customers, Biggest Spenders, and Most Loyal.
Marketing Analytics Services
Business Discovery with Marketing Stakeholders
Marketing and Customer Insights, Segmentation, and Personalization
Marketing Mix Modeling (MMM)
Product Lifecycle Analysis
Marketing Dashboards (Salesforce, Marketo, etc)
We leverage the following assessment tools to gain insight:
Statistical Regression Analysis
Social Network Analysis
Machine Learning and Pattern Recognition
Customer-Level Profit Analysis
Potential Assessment and Planned Migration
For our customers, building a better, stronger marketing operation means combining sound marketing principles with the latest advancements in Big Data and data science. Our service is a cutting-edge market evaluation methodology with a big-picture focus: we help our clients understand the past, calculate where they are now, and then more accurately forecast a growing, prosperous future.
AMSTAT Consulting Marketing analytics involves periodic evaluations to measure effectiveness, with improvements and adaptations as necessary to maintain viability. This service takes this sophisticated marketing analytics to the next level by further measuring how their business stacks up against the competition in terms of organizational structure, products, pricing, and marketing strategies.
We will fundamentally change the way you conduct your business. Our vast experience in Marketing Analytics combined with our clear strategic thinking, and our indigenous tools and platforms will help super-charge your enterprise, helping you find new customers, retain the old ones & ultimately boost your profit, without any heavy investment.
Empower the marketer with predictive models that help to forecast customer behavior.
Rank customers by their likelihood to respond to specific campaigns.
Deploy pre-built models in operational applications of Enterprise such as CRM, POS, & Call Center Application in order to improve the overall operational efficiency of an organization.
Product & Promotion Mix Analytics
Maximize revenue, volumes, margins and customer loyalty by leveraging the power of 4 P’s – Price, Place, Promotion, Product.
Help clients efficiently allocate marketing budget
Measure the impact of investments, promotional activities and price tactics on sales and/or brand awareness
Channel Marketing Analytics
Uncover hidden sales opportunities, increase response rate, reduce cost of customer acquisition, & improve ROI on your campaigns with our all-powerful Cross-Selling Analytics feature
Provide key insights for sales people for key questions to get full potential out of sales teams
Mitigate the challenges that they face such as improving size of average transaction value, launching products & services & improving revenue
The growth of marketing services has created a plethora of opportunities. Your business can exploit these opportunities if you have the right tools to analyze and process the vast amount of data generated faster than the competition. We can:
Integrate structured as well as unstructured data from disparate sources
Analyze key metrics to troubleshoot and optimize your product
Develop and deploy machine learning algorithms for optimal ad placement
Speed up delivery of your analytics product
Customer Segmentation & Profile
We use both demographic segmentation data and advanced clustering segmentation techniques to:
Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customers needs, behaviors, demographics and social profiles
Determine the revenue potential of each segment and target segments according to their profit potential and the ability of your company to serve them
Obtain a complete customer profile to help predict future behavior through a 360° customer view
Use target market analysis to tailor products, services, marketing and distribution strategies to match the needs of each segment
Measure performance of each segment and optimize your segmentation approach over time
Personalized & Customer Driven Marketing
By learning where, when, and how buyers are most likely to shop, and which offers and products will appeal to them, you can determine product offerings and personalized marketing campaigns to extract maximum value from both high and low-profit customers. You can optimize your marketing mix, driving channels and redefining customer relationships. Here are some of the applications:
Recommendation engine and product recommendation
Faceted search and navigation
Targeted alerts and offers
Deliver personalized and seamless shopping experience across all channels and devices where consumers shop
Customer Value Campaigns
Product Portfolio Management
Our experts help you understand which product combinations are being purchased together by your customers, and in what sequence. Understanding the product combinations and the strength of these relationships is valuable information that can be used for cross selling and upselling, offering coupons and promotions, and making recommendations.
We indicate, among other things:
How to exploit the potential of the strongest products (higher margin, higher turnover)
Which products may be withdrawn (low potential, unprofitable products)
How to optimally place goods on the shelves at various points of sale (product placement, shelf storage)
How one can improve indicators, including the rate of sale (ROS)
Marketing Mix and ROI
We can quantify the potential value of all marketing inputs and use predictive analytics to identify marketing investments that are most likely to produce long-term revenue growth.
Use predictive analytics to optimize future marketing investments and drive growth in sales, profits and market share
Balance short-term marketing and promotion tactics with long-term brand building needs
Understand marketing ROI for each offline and online media channel, campaign and execution (i.e., search vs. circular vs. TV)
Optimize allocation of traditional media vs. digital media and determine the synergies between the two with marketing mix modeling
Quantify the value and impact of emerging/new digital media (Facebook, Groupon, Foursquare, mobile apps, etc.) with a personalized digital marketing strategy
Determine which media vehicles and campaigns are most effective at driving revenue, profits, share and consumer segments
Quantify the ROI of improving marketing effectiveness in terms of sales, profits, share and target consumer growth