The Effect of Marketing Strategy on Sales Performance

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The Effect of Marketing Strategy on Sales Performance 2018-12-06T19:24:44+00:00

Project Description

The purpose of the study was to measure the effect of marketing strategy on sales performance. The hypothesis was as follows:

Marketing strategy significantly affects sales performance.

A regression analysis was performed to examine the hypothesis. The p-value of .01 is significant at an alpha level of .05 (p <.05). Thus, we rejected the null hypothesis. Marketing strategy significantly affects sales performance.