The purpose of this study was to measure the impact of internet use on perceived performance in retail and professional service firms and age differences in internet usage. The hypotheses being tested were:
H1: Internet use significantly affects perceived performance in retail and professional service firms.
H2: There are significant age differences in internet usage.
We performed a regression analysis and ANOVA. Internet use significantly affected perceived performance in retail and professional service firms (β=.82, p < .05). There were significant age differences in internet usage (p <.05).