Project Description

The scope of the project was for two different locations on our clients’ e-commerce site, with differing strategies, that they wanted to build models to solve for.

We built revenue-driving cross-sell recommendation models that:

  • Provided their customers with relevant products that satisfy, surprise and delight – at the right time
  • Brought awareness of product offering and inspiration with their depth of designs
  • was easily, accurately and flexibly managed

From an analytical perspective, they wanted these models to:

  • Ease Optimization
  • Accept new products and start optimizing with current recommendations
  • Integrate with existing Hadoop-based Decision Engine platform for developing and deploying models