The purpose of this qualitative cross-sectional case study was to examine what type of leadership leads to business success. The research question was:

Q1. What type of leadership leads to the success of the business?

We performed a thematic analysis by using NVivo 10 to examine the research question. The common theme was as follows: Leadership leads to the success of the business. Three primary subthemes appeared from the analysis: engagement, self-esteem, and motivation.