The Effect of Marketing Strategy on Sales Performance

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The Effect of Marketing Strategy on Sales Performance

The purpose of the study was to measure the effect of marketing strategy on sales performance. The hypothesis was as follows:

H1. Marketing strategy significantly affects sales performance.

A regression analysis was performed to examine the hypothesis. The p-value of .01 is significant at an alpha level of .05 (p <.05). Thus, we rejected the null hypothesis. Marketing strategy significantly affects sales performance.

By | 2019-03-01T15:13:34+00:00 February 3rd, 2018|Regression Analysis, SPSS, Statistics|0 Comments

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