Marketing Strategy & Performance

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Marketing Strategy & Performance

The purpose of the quantitative study was to measure the effect of marketing strategy on sales performance. The hypothesis was as follows:

H1. Marketing strategy significantly affects sales performance.

A regression analysis was performed to examine the hypothesis. The p-value of .01 is significant at an alpha level of .05 (p <.05). Thus, we rejected the null hypothesis. Marketing strategy significantly affects sales performance.

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By | 2020-04-09T14:32:42+00:00 February 5th, 2020|Regression Analysis, SPSS, Statistics|0 Comments

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