The purpose of the quantitative study was to measure the effect of marketing strategy on sales performance. The hypothesis was as follows:

H1. Marketing strategy significantly affects sales performance.

A regression analysis was performed to examine the hypothesis. The p-value of .01 is significant at an alpha level of .05 (p <.05). Thus, we rejected the null hypothesis. Marketing strategy significantly affects sales performance.

Get $200 Credit by Calling Us Now At (301) 800-0038

Join The 300,000+ Satisfied Customers Today

If You Want To Set Up A Specific Time To Discuss Your Project, Schedule A Free Consultation!