Powering consumer growth and disruption

Creators have never been closer to consumers. As the boundaries come down between technology, marketing, media, internet, and commerce, disrupters and incumbents alike are competing for the same consumer attention that is critical for generating revenue from consumer fees, advertising, and commerce spend.

Consumer technology and media companies are resetting consumer expectations and creating disruption across industries. As one of the most diverse and fastest growing sectors globally encompassing video, audio, gaming, publishing, e-commerce, marketplaces, and professional sports, we help leaders to navigate this rapid change and uncover opportunities for growth.

IMPACT STORIES

Redefining adtech strategy

Doubled valuation and reignited 40 percent year-on-year growth for a mobile ad-tech pioneer through a 3-year partnership to analyze their product and geographic strategy to unlock new customers and partners.

Radical post-merger transformation

Doubled the share price of a large, global media company by using statistical analysis and analytics.

Boosting annual revenue growth

Reignited growth for a global gambling operator by using statistical analysis and analytics to understand and rapidly optimize marketing activities and customer journeys, taking stagnant revenue growth to 13 percent over the course of 18 months.

Growing direct-to-consumer businesses

Helped both established and upstart media companies in geographies around the world add millions of customers by using statistical analysis and analytics. Helped clients build capabilities in design and consumer analytics.

Discover our PhD-level experts’ secret tutorials

Secret Tutorial: Linear Regression Analysis

November 23rd, 2020|0 Comments

A simple linear regression assesses the linear relationship between two continuous variables to predict the value of a dependent variable based on the value of an independent variable. More specifically, it will let you: [...]

Secret Tutorial: Independent Samples T-Test

November 22nd, 2020|0 Comments

The independent-samples t-test is used to determine if a difference exists between the means of two independent groups on a continuous dependent variable. More specifically, it will let you determine whether the difference between [...]

Secret Tutorial: Binomial Logistic Regression

November 20th, 2020|0 Comments

A binomial logistic regression attempts to predict the probability that an observation falls into one of two categories of a dichotomous dependent variable based on one or more independent variables that can be either [...]

Secret Tutorial: One-Way ANOVA

November 19th, 2020|0 Comments

If you want to determine whether there are any statistically significant differences between the means of two or more independent groups, you can use a one-way analysis of variance (ANOVA). For example, you could [...]

See Our PhD-level Experts’ Secret Tutorials

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